The booming seriousness of social media profiles has become one of the signs that technology has poured into every fiber of our society, including football. Players, such as Cristiano Ronaldo, Leo Messi, and Zlatan Ibrahimović have already been supplying daily content for millions of followers through Instagram, Twitter, Facebook, and other social media channels.
The newer generation of professional footballers is all about trends. WC 2018 was broadcast on live streams and posts created not only by the spectators but also by the official pages of national teams. Speaking of teams, the football industry has converted the measure of popularity into likes, shares, and other signs of support on the web. Their public profiles allow us to gain insight into their audiences, and how active they have been demonstrating online support to their favourite teams.
Therefore, we decided to take a peek into some of the statistics and learn something useful from the social media profiles of the football clubs presented below.
Real Madrid had been struggling behind Barca for a long time but filled their shoes once they won the Champions League of 2016/2017. They managed to win several back-to-back titles, including topping the La Liga several times in a row. The club currently has 189.1 million followers on Instagram, Facebook, and Twitter.
The runner-up in the social media race is “just” five million followers behind. Some elements that have degraded their successful online marketing campaign include the departure of Neymar and Messi’s unpaid taxes.
The Red Devils have a long tradition of producing legendary players, such as Wayne Rooney, Cristiano Ronaldo, Eric Cantona, and others. It’s no secret that they are the second most popular club in their hometown, but the number of their fans on a global scale is much higher compared to Manchester City. The number of their followers on Instagram, Facebook, and Twitter is 110.3 million at the moment.
The Blues have come a long way after Abramovich had them under his wing. The Russian billionaire made it into what it is today – a legendary club with millions of fans around the world. After winning a couple of Premier League titles and triumphing in the Champions League, they kicked it off to create a generation of players that fans will remember for years to come. Chelsea currently has a total of 96.2 million followers on social media.
Unlike Chelsea, Arsenal had to build its career with a slow and steady pace. Their secret weapon was not a millionaire, but a competent manager that goes by the name Arsene Wenger. During his reign, the club flourished and became the fifth most popular football club on the Internet with 60.4 million followers all around the world.